1. Who we are and what this policy covers
BrandUp is a social content creation and publishing service developed and operated by HIVEMYNDS LLP (“we”, “us”, or “our”). This policy explains how we handle personal information when you visit BrandUp’s product pages, request a demo, or use the BrandUp service.
This policy applies specifically to BrandUp. Social platforms and other services you visit have their own privacy policies. For questions about this policy, contact support@hivemynds.com.
2. Information we collect
- Account and contact information: your name, email address, authentication identifiers, workspace details, and information you provide when requesting help or a demo.
- Business and content information: brand descriptions, website content you ask us to import, products or services, logos, images, uploaded materials, marketing goals, prompts, drafts, edits, approvals, and publishing schedules.
- Connected social account data: identifiers and names of authorized Pages and professional accounts, granted permissions, access credentials, publishing status and receipts, and analytics where the relevant connection supports them.
- Technical information: session information, device and browser details, IP addresses, usage events, and error and security logs needed to operate and improve the service.
- Communications: messages and details you send to us through email, WhatsApp, or support channels.
3. How we use information
We use information to create and manage your account, understand your brand, prepare content, support your review workflow, and publish approved content immediately or at a scheduled time. We also use relevant information to maintain the content calendar, display delivery status and available analytics, respond to requests, troubleshoot problems, prevent misuse, and meet legal obligations.
AI features process the prompts, business context, and selected materials needed for a requested task. Please provide only information you are authorized to share. Do not upload passwords, patient records, or other sensitive personal information that is unnecessary for your marketing work.
6. Retention and security
We retain account, business, and content information while it is needed to provide the service, maintain your workspace, and fulfill the purposes described in this policy. Publishing receipts, security records, and other limited information may be retained where needed for troubleshooting, disputes, or legal obligations.
Removing a post from the library may cancel its pending schedules and hide the draft while retaining associated delivery history or media. It is not the same as requesting deletion of your account or all personal information. Backup copies may remain until the relevant backup cycle ends.
We use reasonable technical and organizational measures, including access restrictions and encrypted storage of social credentials. No system or transmission method can be guaranteed completely secure.
7. Your choices and data deletion requests
You may request access, correction, export, or deletion of your personal information, or raise an objection to processing, by emailing support@hivemynds.com. Rights and exceptions depend on the laws that apply to you.
To request BrandUp or Meta-connected data deletion: send an email with the subject “BrandUp data deletion”, the email address used for BrandUp, and the relevant workspace or connected account name. Specify whether you want to remove a connection, its imported data, or your entire BrandUp account. Do not send passwords or access tokens.
We may need to verify your identity or authority over the workspace. We will explain any information needed and any retention required by law, security, or dispute resolution, and handle the request within applicable legal time limits. Deleting information from BrandUp does not delete content already published on a third-party platform; use that platform’s controls to remove it.
For Facebook or Instagram, you may also remove BrandUp’s authorization through the platform’s app or business integration settings and use its data deletion request mechanism where available. You can always contact us directly at the address above.
9. International processing and legal grounds
Our providers may process information outside your country. Where required by applicable law, we use appropriate safeguards for international transfers. Depending on the relevant law and activity, processing is based on providing the service you request, our legitimate interests in operating and securing it, consent where required, or legal obligations.
10. Business use and children
BrandUp is intended for business users who are at least 18 and authorized to act for their business. It is not directed to children. Contact us if you believe a child has provided personal information so we can investigate and take appropriate action.
11. Updates and contact
We may update this policy as the service changes. The date above identifies the current version. Material changes will be communicated as required by applicable law.
Privacy, account, and data deletion enquiries: support@hivemynds.com
4. Facebook, Instagram, and other social connections
You choose whether to connect social accounts and which permissions to grant. For Meta connections, BrandUp uses authorized Facebook Page and Instagram professional-account information to identify available destinations and publish approved content on the selected accounts. Available functions depend on platform permissions, account eligibility, and integration status.
Access credentials are stored on the server using encryption and access controls. We do not ask you to send your social account password to our support team. Meta Platform Data is used to provide the authorized integration; it is not sold or used to train AI models.
You can disconnect a connection in BrandUp where that control is available, or revoke BrandUp’s access through the social platform’s settings. Disconnecting stops future use of that connection once processed; it does not remove posts already published or necessarily stop a submission already in progress.